CineTRAIN offers a unique and proven process that can assist you with your theater employee onboarding. This results in decreasing the time and cost of employee training, encouraging employee retention and engagement, providing a memorable guest experience, and even boosting revenue at the point of sale. We provide interactive eLearning modules that ensure your team members are competent, confident, and set up to successfully reflect your company’s values in their work each day.

Before we talk more about our Welcome Series and how it can add value to your company culture and training techniques, let’s look at an important piece of how we structure each and everything we do to ensure success: The 3 Pillars of Employee Engagement.

The Welcome Series is a part of our Brand Story package. This package includes not only access to all of our training modules, learning management platform with reporting, and customization to your brand’s media within these platforms, but also a video series showcasing your unique brand identity and day in the life working at your theater.

This series is filmed by us at CineTRAIN and captures cinematic 4K resolution b-roll, photos, and team member interview footage needed to produce all four custom Welcome Series videos and to customize all training media. Our team travels to your preferred location(s) for a two-day production that yields this integral part of showcasing your company culture to new employees during theater employee onboarding.

Once we capture your footage, we will produce four customized videos that will help to support employees’ continuous development. These include:

Greetings & Company Culture: A live-action video featuring interviews with employees and company leadership that highlights and promotes the work environment and culture of your theater. This is used in both onboarding as well as attracting new applicants.

Your First Day of the Job: Our research found that many new employees were overwhelmed on their first day to work at the movie theater, as would be expected from those who are typically new to the workforce. This short video gives critical pieces of information to prepare the learner for what to expect on their very first day of work at the theater.

Day in the Life Series: Similar to the First Day on the Job video, this series (2 videos) is intended to give new employees a clear idea of the actual job duties and responsibilities of working at the theater. In each video, we meet an actual employee from your theater who describes and demonstrates the role, what the job entails, why it is important to the company overall, and the positives and excitement around working for the theater.

Check out this example from Emagine Entertainment:

Custom videos are an ideal way to convey the culture of your theater to new and existing employees during theater employee onboarding. The personalized videos that we create express your theater’s values and most important competencies. Within our web platform, new employees can watch these videos before their first day to help them feel more comfortable and familiar with their new job.

Encouraging your employees to be excited about their role as well as feel inspired to work as a part of your team is key to not only setting your team members up for success but also maintaining the talent that you have invested in. Highlighting what makes your theater unique is an incredible marketing tool. We want to help you make your team feel like a family. Ultimately, an investment in your company culture and brand identity is crucial to achieving the long-term goals of your company.